| Record ID | marc_loc_2016/BooksAll.2016.part31.utf8:182712593:806 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part31.utf8:182712593:806?format=raw |
LEADER: 00806cam a22002534a 4500
001 2004051223
003 DLC
005 20050505073827.0
008 040809s2005 enka b 001 0 eng
010 $a 2004051223
020 $a0273683551 (pbk.)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHF5415.126$b.T35 2005
082 00 $a658.8/72$222
100 1 $aTapp, Alan.
245 10 $aPrinciples of direct and database marketing /$cAlan Tapp.
250 $a3rd ed.
260 $aHarlow, England ;$aNew York :$bFinancial Times/Prentice Hall,$c2005.
300 $axiv, 489 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographical references and index.
650 0 $aDirect marketing.
650 0 $aDatabase marketing.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy052/2004051223.html