| Record ID | marc_loc_2016/BooksAll.2016.part10.utf8:21107932:819 |
| Source | Library of Congress |
| Download Link | /show-records/marc_loc_2016/BooksAll.2016.part10.utf8:21107932:819?format=raw |
LEADER: 00819cam a2200241 i 4500
001 76362083
003 DLC
005 19840622000000.0
008 760826s1975 enka b 00110 eng
010 $a 76362083 //r843
015 $aGB76-01839
020 $a0220992223 :$c£7.50
050 0 $aHF5826.5$b.B76 1975
082 0 $a659.1/068/1$219
100 10 $aBroadbent, Simon.
245 10 $aSpending advertising money :$ban introduction to media planning, media buying and the uses of media research /$c[by] Simon Broadbent.
250 $aCompletely revised 2nd ed.
260 0 $aLondon :$bBusiness Books,$c1975.
300 $axi, 368 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references and index.
650 0 $aAdvertising media planning.
650 0 $aAdvertising$xCosts.
650 0 $aAdvertising$xResearch.