| Record ID | marc_ithaca_college/ic_marc.mrc:83541805:1086 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:83541805:1086?format=raw |
LEADER: 01086cam a2200265 a 4500
001 133784
005 19931027110309.0
008 910328s1991 enka b 001 0 eng
010 $a 91015353 //r91$o23655201
035 $9AAP-6161
040 $aDLC$cDLC$dSDF$dXIM
020 $a0521413478
020 $a0521424046 (pbk.)
050 00 $aP96.A83$bN48 1991
082 00 $a302.23$220
049 $aXIMM
100 1 $aNeuman, W. Russell.
245 14 $aThe future of the mass audience /$cW. Russell Neuman.
260 $aCambridge [England] ;$aNew York :$bCambridge University Press,$c1991.
300 $axiv, 202 p. :$bill. ;$c23 cm.
504 $aIncludes bibliographical references (p. 179-193) and index.
505 0 $aTwo theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience.
650 0 $aMass media$xAudiences.
650 0 $aMass media$xTechnological innovations.
650 0 $aMass media$xPsychological aspects.