| Record ID | marc_ithaca_college/ic_marc.mrc:10221487:830 |
| Source | Ithaca College Library |
| Download Link | /show-records/marc_ithaca_college/ic_marc.mrc:10221487:830?format=raw |
LEADER: 00830cam a2200253 i 4500
001 28030
008 771018s1978 maua b 00110 eng
010 $a 77075658 $o03396612
035 $9AAD-5591
040 $aDLC$cDLC$dXIM
020 $a066901513X
049 $aXIMM
050 0 $aHF5415.125$b.B74 1978
082 $a658.8/001/9
100 1 $aBritt, Steuart Henderson,$d1907-
245 10 $aPsychological principles of marketing and consumer behavior /$cSteuart Henderson Britt.
260 0 $aLexington, Mass. :$bLexington Books,$cc1978.
300 $axviii, 532 p. :$bill. ;$c24 cm.
504 $aBibliography: p. 487-523.
500 $aIncludes index.
650 0 $aMarketing$xPsychological aspects.
650 0 $aAdvertising$xPsychological aspects.
650 0 $aMotivation research (Marketing)
650 0 $aConsumers$xPsychology.