MARC Record from marc_columbia

LEADER: 04926cam a2200649Ma 4500
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008 100629s2010 enkah ob 001 0 eng d
010 $z 2010024207
035 $a(OCoLC)ocn694146955
035 $a(NNC)15081124
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019 $a689997348$a755919012$a816617064$a860583422$a958862465$a959425631$a961519486$a962600865$a966264559$a988519912$a1105716543
020 $a9781409423102$q(electronic bk.)
020 $a1409423107$q(electronic bk.)
020 $a128289272X
020 $a9781282892729
020 $z9781409400752
020 $z1409400751
035 $a(OCoLC)694146955$z(OCoLC)689997348$z(OCoLC)755919012$z(OCoLC)816617064$z(OCoLC)860583422$z(OCoLC)958862465$z(OCoLC)959425631$z(OCoLC)961519486$z(OCoLC)962600865$z(OCoLC)966264559$z(OCoLC)988519912$z(OCoLC)1105716543
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072 7 $aSCI$x034000$2bisacsh
072 7 $aHBLH$2bicssc
082 04 $a509.4093/3$222
049 $aZCUA
100 1 $aWigelsworth, Jeffrey R.
245 10 $aSelling science in the age of Newton :$badvertising and the commoditization of knowledge /$cJeffrey R. Wigelsworth.
260 $aFarnham, Surrey, UK ;$aBurlington, VT :$bAshgate Pub.,$c©2010.
300 $a1 online resource (xii, 203 pages) :$billustrations, facsimile.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aScience, technology, and culture, 1700-1945
520 $aSelling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
505 00 $gMachine generated contents note:$g1.$tIntroduction --$g2.$tAdvertisements in the Philosophical Transactions --$g3.$tNewspapers and Bipartisan Advertisement --$g4.$tDaily Newspapers and Advertisements as Science Texts --$g5.$tNavigation and Newsprint: Advertising Longitude Schemes --$g6.$tAdvertising Experiment and Reputation: Newtonian Lecturer as Brand --$g7.$tScience as a Commodity: The Eighteenth Century and Beyond.
650 0 $aResearch$xEconomic aspects$xHistory$y18th century.
650 0 $aScience$xSocial aspects$xHistory$y18th century.
650 0 $aScience$xHistory$y18th century.
650 6 $aRecherche$xAspect économique$xHistoire$y18e siècle.
650 6 $aSciences$xAspect social$xHistoire$y18e siècle.
650 6 $aSciences$xHistoire$y18e siècle.
650 7 $aSCIENCE$xHistory.$2bisacsh
650 7 $aResearch$xEconomic aspects.$2fast$0(OCoLC)fst01095186
650 7 $aScience.$2fast$0(OCoLC)fst01108176
650 7 $aScience$xSocial aspects.$2fast$0(OCoLC)fst01108360
648 7 $a1700-1799$2fast
655 0 $aElectronic books.
655 4 $aElectronic books.
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
776 08 $iPrint version:$aWigelsworth, Jeffrey R.$tSelling science in the age of Newton.$dFarnham, Surrey, UK ; Burlington, VT : Ashgate Pub., ©2010$w(DLC) 2010024207
830 0 $aScience, technology, and culture, 1700-1945.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio15081124$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS