| Record ID | marc_columbia/Columbia-extract-20221130-014.mrc:30054792:2665 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-014.mrc:30054792:2665?format=raw |
LEADER: 02665cam a22003854a 4500
001 6623996
005 20221122043012.0
008 070711t20082008njua b 001 0 eng
010 $a 2007028777
020 $a9780691130194 (hardcover : alk. paper)
020 $a0691130191 (hardcover : alk. paper)
024 $a40015384568
035 $a(OCoLC)ocn155756648
035 $a(OCoLC)155756648
035 $a(NNC)6623996
035 $a6623996
040 $aDLC$cDLC$dBAKER$dBTCTA$dYDXCP$dUKM$dC#P$dOrLoB-B
043 $ae------
050 00 $aDD174.3$b.S45 2008
082 00 $a943/.029092$222
100 1 $aSilver, Larry,$d1947-$0http://id.loc.gov/authorities/names/n81044543
245 10 $aMarketing Maximilian :$bthe visual ideology of a Holy Roman Emperor /$cLarry Silver.
260 $aPrinceton :$bPrinceton University Press,$c[2008], ©2008.
300 $axii, 303 pages :$billustrations ;$c27 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 289-299) and index.
505 00 $g1.$tIntroduction: Maximilian's Artworlds -- $g2.$tFamily Ties: Genealogy as Ideology for Emperor Maximilian I -- $g3.$tTranslation of Empire -- $g4.$tCaesar Divus: Leader of Christendom -- $g5.$tShining Armor: Emperor Maximilian, Chivalry, and War -- $g6.$tMagnificence and Dignity: Princely Pastimes -- $g7.$tConclusions: Dynasty and/or Nation?
520 1 $a"Long before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history."--BOOK JACKET.
600 00 $aMaximilian$bI,$cHoly Roman Emperor,$d1459-1519$xArt patronage.
650 0 $aArt$xPolitical aspects$zHoly Roman Empire.
651 0 $aHoly Roman Empire$xIntellectual life.
651 0 $aHoly Roman Empire$xHistory$yMaximilian I, 1493-1519.$0http://id.loc.gov/authorities/subjects/sh85061611
852 00 $bglx$hDD174.3$i.S45 2008
852 00 $bbar$hDD174.3$i.S45 2008