MARC Record from marc_columbia

LEADER: 03663cam a2200373Ia 4500
001 6899610
005 20221122060829.0
008 071004t20082008nyu 001 0 eng d
020 $a9780307396204
020 $a0307396207
024 $a40015873428
035 $a(OCoLC)ocn176951599
035 $a(OCoLC)176951599
035 $a(NNC)6899610
035 $a6899610
040 $aBTCTA$cBTCTA$dBAKER$dYDXCP$dJED$dUPZ$dEYP$dCPL$dOrLoB-B
050 14 $aHD58.8$b.H693 2008
100 1 $aHowe, Jeff.$0http://id.loc.gov/authorities/names/nb2010027074
245 10 $aCrowdsourcing :$bwhy the power of the crowd is driving the future of business /$cJeff Howe.
250 $a1st ed.
260 $aNew York :$bCrown Business,$c[2008], ©2008.
300 $avii, 311 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $tIntroduction: The Dawn of the Human Network -- $gSect. I.$tHow We Got Here -- $g1.$tThe Rise of the Amateur: Fueling the Crowdsourcing Engine -- $g2.$tFrom So Simple a Beginning: Drawing the Blueprint for Crowdsourcing -- $g3.$tFaster, Cheaper, Smarter, Easier: Democratising the Means of Production -- $g4.$tThe Rise and Fall of the Firm: Turning Community into Commerce -- $gSect. II.$tWhere We Are -- $g5.$tThe Most Universal Quality: Why Diversity Trumps Ability -- $g6.$tWhat the Crowd Knows: Collective Intelligence in Action -- $g7.$tWhat the Crowd Creates: How the 1 Percent Is Changing the Way Work Gets Done -- $g8.$tWhat the Crowd Thinks: How the 10 Percent Filters the Wheat from the Chaff -- $g9.$tWhat the Crowd Funds: Reinventing Finance, Ten Bucks at a Time -- $gSect. III.$tWhere We're Going -- $g10.$tTomorrow's Crowd: The Age of the Digital Native -- $g11.$tConclusion: The Rules of Crowdsourcing.
520 1 $a"First identified by journalist Jeff Howe in a June 2006 Wired article, "crowdsourcing" describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. He delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing." "The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas of crowdsourcing is that the knowledge to solve intractable problems - a cure for cancer, for instance - may already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved."--BOOK JACKET.
650 0 $aOrganizational change.$0http://id.loc.gov/authorities/subjects/sh85095525
650 0 $aIndustrial organization.$0http://id.loc.gov/authorities/subjects/sh85065908
650 0 $aCorporate culture.$0http://id.loc.gov/authorities/subjects/sh85032896
650 0 $aEmployee selection.$0http://id.loc.gov/authorities/subjects/sh85042875
650 0 $aBusiness planning.$0http://id.loc.gov/authorities/subjects/sh85032906
650 0 $aContracting out.$0http://id.loc.gov/authorities/subjects/sh85031614
852 00 $boff,bus$hHD58.8$i.H693 2008g