| Record ID | marc_columbia/Columbia-extract-20221130-011.mrc:181775852:1719 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-011.mrc:181775852:1719?format=raw |
LEADER: 01719cam a22003254a 4500
001 5325906
005 20221110020719.0
008 050119t20052005nyu 001 0 eng
010 $a 2005001422
020 $a0814472958
035 $a(OCoLC)ocm57506804
035 $a(NNC)5325906
035 $a5325906
040 $aDLC$cDLC$dOrLoB-B
042 $apcc
050 00 $aHF5415$b.K624 2005
082 00 $a658.8$222
100 1 $aKotler, Philip.$0http://id.loc.gov/authorities/names/n79105772
245 10 $aAccording to Kotler :$bthe world's foremost authority on marketing answers your questions /$cPhilip Kotler.
246 30 $aKotler
260 $aNew York :$bAMACOM,$c[2005], ©2005.
300 $axxii, 168 pages ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $gPt. 1.$tMarkets and marketing -- $gPt. 2.$tMarketing strategy -- $gPt. 3.$tMarketing tools (the 4Ps) -- $gPt. 4.$tMarketing planning -- $gPt. 5.$tMarketing organization -- $gPt. 6.$tMarketing control -- $gPt. 7.$tMarketing areas of application -- $gPt. 8.$tMarketing excellence.
520 1 $a"According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into question and answer format. Based on the thousands of questions Kotler has been asked over the years by clients, students, business audiences, and journalists, the book reveals the revolutionary thinking of one of the profession's most revered experts."--BOOK JACKET.
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip056/2005001422.html
852 00 $boff,bus$hHF5415$i.K624 2005