MARC Record from marc_columbia

LEADER: 02657fam a2200397 a 4500
001 2386645
005 20220616034349.0
008 971029s1998 nyuaf 000 0beng
010 $a 97045083
020 $a0517704358 (alk. paper)
035 $a(OCoLC)37902406
035 $a(OCoLC)ocm37902406
035 $9APS3806CU
035 $a(NNC)2386645
035 $a2386645
040 $aDLC$cDLC$dDLC$dOrLoB-B
043 $an-us---
050 00 $aHM263$b.T94 1998
082 00 $a659.2$221
100 1 $aTye, Larry.$0http://id.loc.gov/authorities/names/nr98041254
245 14 $aThe father of spin :$bEdward L. Bernays & the birth of public relations /$cLarry Tye.
246 30 $aEdward L. Bernays & the birth of public relations
246 30 $aEdward L. Bernays and the birth of public relations
250 $a1st ed.
260 $aNew York :$bCrown Publishers,$c1998.
300 $axi, 306 pages, 16 unnumbered pages of plates :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
520 1 $a"The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practitioners of the art of public relations. This book tells of Bernays's great campaigns, including:".
520 8 $a"His precedent-setting work for the American Tobacco Company, climaxed by a parade of cigarette-smoking debutantes down Fifth Avenue on Easter Sunday that recast smoking as an act of liberation for women, helped convince a generation of women to light up, and made headlines from coast to coast. He transformed the color green into an American favorite to blend in with the green of the Lucky Strike package, and he convinced weight-conscious women that a cigarette was just the thing to substitute for a sweet.
520 8 $aAnd he did it all without anyone knowing his client was behind it." "How he and his client the United Fruit Company helped engineer the overthrow of the socialist regime in Guatemala in the 195Os." "How he borrowed ideas from his uncle Sigmund Freud to push people to buy products they didn't need and to shape the way they perceived issues and the very way they believed.".
520 8 $a"And what Bernays did for tobacco and fruit peddlers, he also did for politicians, including Calvin Coolidge and Herbert Hoover."--BOOK JACKET.
600 10 $aBernays, Edward L.,$d1891-1995.$0http://id.loc.gov/authorities/names/n79056585
650 0 $aPublic relations consultants$zUnited States$vBiography.
650 0 $aPublic relations$zUnited States$xHistory$y20th century.
852 00 $bleh$hHM263$i.T94 1998