MARC Record from marc_columbia

LEADER: 04189fam a2200445 a 4500
001 1908282
005 20220609024122.0
008 960129s1996 nyua b 001 0 eng
010 $a 96002243
020 $a0465061680
035 $a(OCoLC)34149757
035 $a(OCoLC)ocm34149757
035 $9AMA2699CU
035 $a(NNC)1908282
035 $a1908282
040 $aDLC$cDLC$dDLC$dNNC$dOrLoB-B
043 $an-us---
050 00 $aHM263$b.E849 1996
082 00 $a659.2$220
100 1 $aEwen, Stuart.$0http://id.loc.gov/authorities/names/n81149270
245 10 $aPR! :$ba social history of spin /$cStuart Ewen.
250 $a1st ed.
260 $aNew York :$bBasic Books,$c1996.
263 $a9610
300 $axv, 480 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 449-470) and index.
505 00 $gPt. 1.$tStagecraft and Truth in an Age of Public Relations.$g1.$tVisiting Edward Bernays.$g2.$tDealing in Reality: Protocols of Persuasion --$gPt. 2.$t"The Crowd Is in the Saddle": Progressive Politics and the Rise of Public Relations.$g3.$tTruth Happens: An Age of Publicity Begins.$g4.$tControlling Chaos.$g5.$t"Educate the Public!"$g6.$tHouse of Truth --$gPt. 3.$tChanging Rhetorics of Persuasion.$g7.$tSocial Psychology and the Quest for the Public Mind.$g8.$tUnseen Engineers: Biography of an Idea.$g9.$tModern Pipelines of Persuasion.$g10.$tOptical Illusions --$gPt. 4.$tBattles for the "American Way"$g11.$tSilver Chains and Friendly Giants.$g12.$tThe Greater Good.$g13.$tThe New Deal and the Publicity of Social Enterprise.$g14.$tMoney Talks: The Publicity of Private Enterprise --$gPt. 5.$tCommercializing the Cosmos.$g15.$tPublic Ultimatums.$g16.$tEngineering Consensus.$tCoda: The Public and Its Problems: Some Notes for the New Millennium.
520 $aThe early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses.
520 8 $a"The crowd is now in the saddle," warned Ivy Lee, one of America's first corporate public relations men. "The people now rule. We have substituted for the divine right of kings, the divine right of the multitude." Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lee's words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society.
520 8 $aSome corporations, such as AT&T, responded inventively to the emergency. Others, like Standard Oil of New Jersey (known today as Exxon), continued to fumble the PR ball for decades. The Age of Public Relations had begun.
520 8 $a.
520 8 $aIn this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations specialists; the growing use of images as tools of persuasion; and, finally, the ways that the rise of public relations interacted with the changing dynamics of public life itself.
520 8 $aHe takes us on a vivid journey into the thinking of PR practitioners - from Edward Bernays to George Gallup - exploring some of the most significant campaigns to mold the public mind, and revealing disturbing trends that have persisted to the present day. Using previously confidential sources, and with the aid of dozens of illustrations from the past hundred years, Ewen sheds unsparing light on the contours and contradictions of American democracy on the threshold of a new millennium.
650 0 $aPublic relations.$0http://id.loc.gov/authorities/subjects/sh85108753
650 0 $aPublic relations$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008110240
852 00 $boff,bus$hHM263$i.E849 1996
852 00 $bbar$hHM263$i.E849 1996
852 00 $bleh$hHM263$i.E849 1996