MARC record from Internet Archive

LEADER: 03807cam 2200745 i 4500
001 ocn979567339
003 OCoLC
005 20220711153953.0
008 170726s2017 mdua b 001 0 eng
010 $a 2017005760
040 $aDLC$beng$erda$cDLC$dBTCTA$dYDX$dBDX$dOCLCO$dOCLCQ$dYDX$dOCLCF$dYUS$dOCLCO$dOCLCQ$dSDS$dILC$dIGA$dCHVBK$dMOL$dOCLCO$dUPM$dOCLCA$dFXN$dOCLCO$dTY7$dOCLCO
020 $a9781442269491$q(paperback ;$qalkaline paper)
020 $a1442269499$q(paperback ;$qalkaline paper)
020 $z9781442269507
024 8 $a40027410196
035 $a(OCoLC)979567339
042 $apcc
043 $an-us---
050 00 $aZ716.3$b.D35 2017
082 00 $a021.7$223
100 1 $aDalal, Heather A.,$d1977-$eauthor.
245 10 $aVideo marketing for libraries :$ba practical guide for librarians /$cHeather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci.
264 1 $aLanham, Maryland :$bRowman & Littlefield,$c[2017]
300 $axix, 174 pages ;$c28 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aPractical guides for librarians ;$vno. 33
504 $aIncludes bibliographical references and index.
505 00 $tGetting started : video marketing and your library --$tUnderstanding best practices --$tTranslating your message into a marketing video --$tPlanning is everything : understanding pre-production --$tAction! : nailing production --$tThat's a wrap : mastering post-production --$tAnimated video as an alternative to traditional video production --$tVideo by the book : considerations for users with disabilities --$tPromote or perish : increasing the visibility of your videos --$tWas it worth it? : measuring impact.
520 $aMany libraries are now employing marketing staff to promote their services and resources, but the task often falls to staff members with competing work priorities. The authors of this book combine their experience to help you create a successful and rewarding video marketing experience. -- adapted from preface.
650 0 $aLibraries$xMarketing.
650 0 $aLibraries$zUnited States$xMarketing$vCase studies.
650 0 $aLibraries and video recording.
650 0 $aVideo recordings$xProduction and direction.
650 0 $aWebcasting.
650 6 $aBibliothèques et vidéo.
650 6 $aVidéo$xProduction et réalisation.
650 6 $aWebdiffusion.
650 7 $aLANGUAGE ARTS & DISCIPLINES / Library & Information Science / Digital & Online Resources.$2bisacsh
650 7 $aLibraries and video recording.$2fast$0(OCoLC)fst00997596
650 7 $aLibraries$xMarketing.$2fast$0(OCoLC)fst00997415
650 7 $aVideo recordings$xProduction and direction.$2fast$0(OCoLC)fst01166496
650 7 $aWebcasting.$2fast$0(OCoLC)fst01173279
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aMarketing$2gnd
650 7 $aVideo$2gnd
650 7 $aBibliothek$2gnd
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
655 7 $aCase studies.$2lcgft
655 7 $aÉtudes de cas.$2rvmgf
700 1 $aO'Hanlon, Robin,$d1983-$eauthor.
700 1 $aYacobucci, Karen L.,$d1979-$eauthor.
776 08 $iOnline version:$aDalal, Heather A., 1977-$tVideo marketing for libraries.$dLanham : Rowman & Littlefield, [2017]$z9781442269507$w(DLC) 2017040123
830 0 $aPractical guides for librarians ;$vno. 33.
938 $aBrodart$bBROD$n119493500
938 $aBaker and Taylor$bBTCP$nBK0020528682
938 $aYBP Library Services$bYANK$n13820457
029 1 $aCHBIS$b010921437
029 1 $aCHVBK$b495384038
029 1 $aCHVBK$b513073043
029 1 $aCHDSB$b006800481
029 1 $aNLGGC$b420859292
994 $aZ0$bIME
948 $hNO HOLDINGS IN IME - 104 OTHER HOLDINGS