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MARC record from Internet Archive

LEADER: 01313cam a2200349 a 4500
001 2010052581
003 DLC
005 20110406090423.0
008 101216s2011 nyuaf b 000 0 eng
010 $a 2010052581
015 $aGBB0A0747$2bnb
016 7 $a015634073$2Uk
020 $a9780061914188 (hbk.)
020 $a0061914185 (hbk.)
020 $a9780061914249 (pbk.)
020 $a006191424X (pbk.)
035 $a(OCoLC)ocn659228757
040 $aDLC$cDLC$dYDX$dBTCTA$dYDXCP$dUKM$dUPZ$dBKL$dIK2$dBWX$dDLC
050 00 $aHF5415.5$b.V396 2011
082 00 $a658.8/12$222
100 1 $aVaynerchuk, Gary.
245 14 $aThe thank you economy /$cGary Vaynerchuk.
250 $a1st ed.
260 $aNew York :$bHarper Business,$cc2011.
300 $axvi, 240 p., [16] p. of plates :$bcol. ill. ;$c22 cm.
504 $aIncludes bibliographical references.
520 $aGary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets.
650 0 $aCustomer relations.
650 0 $aSocial media.
650 0 $aBranding (Marketing)
650 0 $aInternet marketing.
650 0 $aManagement.