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MARC record from Internet Archive

LEADER: 00920cam a2200265 a 4500
001 93015579
003 DLC
005 19961010135020.7
008 930326s1993 nyua b 001 0 eng
010 $a 93015579
020 $a1560244046 (alk. paper)
020 $a1560244054 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.153$b.L47 1993
082 00 $a658.5/75$220
100 1 $aLesch, William Clarence,$d1956-
245 10 $aNew product screening :$ba step-wise approach /$cWilliam C. Lesch, David Rupert.
260 $aNew York :$bHaworth Press,$cc1993.
300 $aviii, 115 p. :$bill. ;$c22 cm. +$e1 computer disc (3 1/2 in.)
504 $aIncludes bibliographical references and index.
650 0 $aNew products$xMarketing$xEvaluation.
650 0 $aNew products$xEvaluation.
650 0 $aProduct management$xData processing.
650 0 $aDecision support systems.
700 1 $aRupert, David.