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MARC record from Internet Archive

LEADER: 02542cam 2200685 4500
001 ocm00779850
003 OCoLC
005 20191212195031.0
008 740517s1973 ilua bs 001 0 eng
010 $a 72085902
040 $aDLC$beng$cDLC$dBTCTA$dLVB$dDEBBG$dYDXCP$dZWZ$dGBVCP$dOCLCO$dOCLCF$dOCLCQ$dITD$dOCLCQ$dOCLCO$dOCLCA$dDHA$dOCLCQ$dCPO$dOCLCO$dOCLCQ$dOCLCO$dOCLCA
019 $a941222
020 $a0030919150
020 $a9780030919152
035 $a(OCoLC)779850$z(OCoLC)941222
050 00 $aHF5415.3$b.G697
082 00 $a658.8
084 $a658.83$222
084 $aQP 600$2rvk
100 1 $aGreen, Paul E.
245 10 $aMultiattribute decisions in marketing:$ba measurement approach$c[by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.
260 $aHinsdale, Ill.,$bDryden Press$c[℗♭1973]
300 $axvii, 396 pages$billustrations$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aEditors' series in marketing
504 $aIncludes bibliographical references (pages 374-387).
650 0 $aDecision making.
650 0 $aMotivation research (Marketing)
650 0 $aMarketing research.
650 6 $aPrise de de cision.
650 6 $aMotivation, E tudes de (Marketing)
650 6 $aMarketing$xRecherche.
650 7 $aDecision making.$2fast$0(OCoLC)fst00889035
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 7 $aMotivation research (Marketing)$2fast$0(OCoLC)fst01027548
650 7 $aEntscheidungsprozess$2gnd
650 7 $aMarketing$2gnd
650 7 $aPrise de de cision.$2ram
650 7 $aE tudes de motivation.$2ram
650 7 $aMarketing$xRecherche.$2ram
653 0 $aDecision making
653 0 $aMarketing research
653 0 $aMotivation research (Marketing)
700 1 $aWind, Yoram,$eauthor.
776 08 $iOnline version:$aGreen, Paul E.$tMultiattribute decisions in marketing.$dHinsdale, Ill., Dryden Press [℗♭1973]$w(OCoLC)753429935
830 0 $aEditors' series in marketing (Dryden Press)
938 $aBaker and Taylor$bBTCP$n72085902
938 $aYBP Library Services$bYANK$n3443650
029 1 $aAU@$b000000589998
029 1 $aAU@$b000023859685
029 1 $aDEBBG$bBV003145311
029 1 $aDEBSZ$b006357644
029 1 $aGBVCP$b022127925
029 1 $aHEBIS$b127312978
029 1 $aNZ1$b4200481
029 1 $aZWZ$b015696782
994 $aZ0$bP4A
948 $hHELD BY P4A - 277 OTHER HOLDINGS