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MARC record from Internet Archive

LEADER: 03454cam 2200661 a 4500
001 ocm37902406
003 OCoLC
005 20101207161241.0
008 971029s1998 nyuaf 000 0beng
010 $a 97045083
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019 $a59444782
020 $a0517704358 (alk. paper)
020 $a9780517704356 (alk. paper)
035 $a(OCoLC)37902406$z(OCoLC)59444782
043 $an-us---
050 00 $aHM263$b.T94 1998
082 00 $a659.2$221
084 $a05.31$2bcl
100 1 $aTye, Larry.
245 14 $aThe father of spin :$bEdward L. Bernays & the birth of public relations /$cLarry Tye.
246 30 $aEdward L. Bernays & the birth of public relations
246 30 $aEdward L. Bernays and the birth of public relations
250 $a1st ed.
260 $aNew York :$bCrown Publishers,$c1998.
300 $axi, 306 p., [16] p. of plates :$bill. ;$c24 cm.
505 00 $gch. 1.$tStarting with symbols --$gch. 2.$tLighting up America --$gch. 3.$tBig think --$gch. 4.$tSetting the spin --$gch. 5.$tRationale for a profession --$gch. 6.$tGetting personal --$gch. 7.$tAt the office --$gch. 8.$tGoing to war --$gch. 9.$tUncle Sigi --$gch. 10.$tCambridge years --$gch. 11.$tOne last ride --$gch. 12.$tQuestion of paternity.
600 10 $aBernays, Edward L.,$d1891-1995.
650 0 $aPublic relations consultants$zUnited States$vBiography.
650 0 $aPublic relations$zUnited States$xHistory$y20th century.
650 17 $aPublic relations.$2gtt
776 08 $iOnline version:$aTye, Larry.$tFather of spin.$b1st ed.$dNew York : Crown Publishers, 1998$w(OCoLC)654184318
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/bios/random058/97045083.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/description/random0410/97045083.html
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948 $hNO HOLDINGS IN PMR - 864 OTHER HOLDINGS