MARC record from Internet Archive

LEADER: 05282cam a2200649 a 4500
001 ocm40738946
003 OCoLC
005 20191109071514.1
008 990121s1999 njua b 001 0 eng
010 $a 99017956
040 $aDLC$beng$cDLC$dC#P$dUKM$dLVB$dBAKER$dNLGGC$dYDXCP$dBTCTA$dOCLNG$dVMC$dEXW$dOCLCF$dR7R$dCKK$dOCLCO$dOCLCQ$dCSJ$dOCLCQ$dCCH$dOCLCQ$dUKMGB
015 $aGB9969651$2bnb
016 7 $a012652760$2Uk
019 $a1022676199
020 $a0805832351$q(cloth ;$qalk. paper)
020 $a9780805832358$q(cloth ;$qalk. paper)
020 $z0805832501$q(pbk. ;$qalk. paper)
020 $a0805833501
020 $a9780805833508
029 1 $aNZ1$b2504300
029 1 $aUKMGB$b012652760
035 $a(OCoLC)40738946$z(OCoLC)1022676199
043 $ad------
050 00 $aPN1992.8.S4$bS49 1999
082 00 $a302.23/45/091724$221
084 $a05.30$2bcl
049 $aMAIN
100 1 $aSinghal, Arvind,$d1962-
245 10 $aEntertainment-education :$ba communication strategy for social change /$cArvind Singhal, Everett M. Rogers.
260 $aMahwah, N.J. :$bL. Erlbaum Associates,$c1999.
300 $axiv, 265 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aLEA's communication series
504 $aIncludes bibliographical references (pages 231-248) and indexes.
505 00 $tEntertainment-Education --$tThe Tailor and the Postmaster --$tEntertainment's Unrealized Educational Potential --$tThe Entertainment-Education Strategy --$tThe Rise of Entertainment-Education --$tSimplemente Maria --$tThe Maid Weds the Maestro! --$tRetracing Simplemente Maria --$tThe Simplemente Maria Story --$tWhy Was Simplemente Maria So Popular? --$tThe Effects of Simplemente Maria --$tEthical Problems Generated by Simplemente Maria --$tMiguel Sabido and the Entertainment-Education Strategy --$tMiguel Sabido --$tSabido's Entertainment-Education Strategy --$tConventional Versus Entertainment-Education Soap Operas --$tTheoretic Bases of Sabido's Soap Operas --$tProducing Entertainment-Education Soap Operas --$tThe Hum Log Story in India --$tWhat Was Hum Log? --$tData Collection --$tEducational Themes in Hum Log --$tAudience Popularity --$tViewer Letters --$tModeling in Hum Log --$tImpacts of Hum Log on Viewers --$tImpacts of Hum Log on the Indian Television System --$tWhy Did Hum Log End? --$tThe Entertainment-Education Strategy in Music --$tMusic, a Pervasive Medium --$tEntertainment-Education Music --$tThe Entertainment-Education Strategy in Radio --$tThe Promise of Radio --$tThe Archers --$tThe Jamaican Radio Soap Operas of Elaine Perkins --$tCosta Rica's Dialogo --$tKenya's Usbikwapo Shikimana --$tTanzania's Twende Na Wakati --$tTinka Tinka Sukh in India --$tThe Effects of Entertainment-Education --$tWhat Effects Have Been Found? --$tA History of Entertainment-Education Effects Research --$tEffects of Twende Na Wakati.
520 1 $a"Entertainment education - the process of designing and implementing media messages to both entertain and educate for the purposes of increasing an audience's knowledge about an educational issue, creating favorable attitudes, and changing overt behavior - utilizes the universal appeal of entertainment to persuade individuals to adopt behaviors that will lead to safer and healthier lives."--BOOK JACKET. "In this volume authors Arvind Singhal and Everett M. Rogers chronicle the origins of entertainment-education in current times, documenting applications of the strategy around the globe. They present the major figures, events, and turning points in the evolution of the entertainment-education strategy; document the theories and concepts explaining the effectiveness of implementing this strategy; provide research methodologies for studying the effects of such programs; and summarize the lessons learned in utilizing the entertainment-education strategy to bring about social change. In presenting a balanced perspective of this approach. Singhal and Rogers also identify its limitations, and they consider ethical and other problems that may accompany efforts to bring about social change."--Jacket.
590 $bInternet Archive - 2
590 $bInternet Archive 2
650 0 $aTelevision soap operas$xSocial aspects$zDeveloping countries.
650 0 $aTelevision in education$zDeveloping countries.
650 6 $aTéléromans$xAspect social$zPays en voie de développement.
650 6 $aTélévision en éducation$zPays en voie de développement.
650 6 $aRadioromans$xAspect social$zPays en voie de développement.
650 6 $aRadio en éducation$zPays en voie de développement.
650 7 $aTelevision in education.$2fast$0(OCoLC)fst01146880
650 7 $aTelevision soap operas$xSocial aspects.$2fast$0(OCoLC)fst01736016
651 7 $aDeveloping countries.$2fast$0(OCoLC)fst01242969
650 17 $aMassamedia.$2gtt
650 17 $aMediagebruik.$2gtt
650 17 $aVoorlichting.$2gtt
700 1 $aRogers, Everett M.
830 0 $aLEA's communication series.
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0709/99017956-d.html
994 $a92$bERR
976 $a31927000566163