MARC record from Internet Archive

LEADER: 03060cam a2200409 i 4500
001 2014029755
003 DLC
005 20150515110614.0
008 141113s2015 nyua b 001 0 eng
010 $a 2014029755
020 $a9781451671827 (hardback)
020 $a1451671822 (hardback)
040 $aDLC$beng$cDLC$erda
042 $apcc
050 00 $aHD45$b.B88 2015
082 00 $a658.4/063$223
084 $aBUS092000$aBUS063000$aBUS077000$2bisacsh
100 1 $aButler, David$c(Designer)
245 10 $aDesign to grow :$bhow Coca-Cola learned to combine scale and agility (and how you can too) /$cDavid Butler and Linda Tischler.
250 $aFirst Simon & Schuster hardcover edition.
264 1 $aNew York, NY :$bSimon & Schuster,$c2015.
300 $axiv, 237 pages :$billustrations ;$c24 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions. In today's world, every company is at risk of having a "Kodak Moment"--watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrow's business winners--regardless of size or industry--will be the ones that know how to combine scale with agility. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola--and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started"--$cProvided by publisher.
520 $a"Expert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions"--$cProvided by publisher.
650 0 $aTechnological innovations$xManagement.
650 0 $aOrganizational effectiveness.
650 0 $aStrategic planning.
650 0 $aEntrepreneurship.
610 20 $aCoca-Cola Company.
650 7 $aBUSINESS & ECONOMICS / Development / General.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Strategic Planning.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Corporate & Business History.$2bisacsh
700 1 $aTischler, Linda.