MARC record from Internet Archive

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001 881418224
003 OCoLC
005 20151005122843.0
008 140612s2015 nyuaf b 001 0 eng
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020 $a0393241122 (hardcover)
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050 00 $aHD9349.S634$bC6323 2015
082 00 $a338.7/663620973$223
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100 1 $aElmore, Bartow J.,$eauthor.
245 10 $aCitizen Coke :$bthe making of Coca-Cola capitalism /$cBartow J. Elmore.
250 $aFirst edition.
264 1 $aNew York :$bW.W. Norton & Company,$c[2015]
300 $a416 pages, 8 pages of unnumbered plates :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages [371]-394) and index.
505 0 $aPart 1: Citizen Coke comes of age, 1886 to 1950. Tap water: packaging public water for private profit ; Waste tea leaves: recycling caffeine found in other industries' trash ; Sugar: satiating Citizen Cane's sweet appetite; Coca leaf extract: hiding the cocaine-cola connection ; Cocoa waste: synthesizing caffeine in chemical labs -- Part 2: The costs of empire, 1950 to today. Water from abroad: securing access to overseas oases ; Coffee beans: capitalizing on the decaf boom ; Glass, aluminum, plastic: selling curbside recycling to America ; High-fructose corn syrup: storing sweeteners in stomach silos -- Epilogue. Sustaining Coke's future?
610 20 $aCoca-Cola Company.
650 0 $aSoft drink industry$zUnited States.
650 0 $aSustainable development.
650 0 $aSocial responsibility of business.
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