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LEADER: 07075cam 2200913 a 4500
001 ocm34583909
003 OCoLC
005 20210911000342.0
008 960408s1997 enka b 001 0 eng
010 $a 96015071
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035 $a(OCoLC)34583909$z(OCoLC)877253799$z(OCoLC)1008135216$z(OCoLC)1035817464$z(OCoLC)1167342914$z(OCoLC)1223590737$z(OCoLC)1223835110
050 00 $aHF5821$b.B89 1997
080 $a659.1
082 00 $a659.1042$221
082 04 $a659.113$220
084 $a05.31$2bcl
245 00 $aBuy this book :$bstudies in advertising and consumption /$cedited by Mica Nava [and others].
260 $aLondon ;$aNew York :$bRoutledge,$c1997.
300 $axii, 355 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aI. Theories and histories. Paths to mass consumption : Britain and the USA since 1945 / Frank Mort -- Framing advertising : cultural analysis and the incrimination of visual texts / Mica Nava -- Consumer culture and the politics of need / Don Slater -- The Benetton-Toscanini effect : testing the limits of conventional advertising / Pasi Falk. II. The advertising industry : transitions, processes and reflexivity. Investments in the imaginary consumer : conjectures regarding power, knowledge and advertising / Celia Lury and Alan Warde -- Advertising executives as modern men : masculinity and the UK advertising industry in the 1980s / Sean Nixon -- Capital's cultural study : marketing popular ethnography of US Latino culture / Roberta J. Astroff. III. Case studies : campaigns and products. Image politics : negative advertising strategies and the election audience / Stephen Kline -- Keeping Mrs Dawson busy : safe sex, gender and pleasure in condom advertising since 1970 / Paul Jobling -- Transnational publishing : the case of Elle decoration / Barbara Usherwood -- Addressing the public : television, consumption and the family in Austria in the 1950s and 1960s / Monika Bernold and Andrea Ellmeier.
505 0 $aIV. Textual strategies. Resort to nostalgia : mountains, memories and myths of time / Andrew Wernick -- Listen to Britain : music, advertising and postmodern culture / Andrew Blake -- Advertising and the modulation of narcissism : the case of adultery / Iain MacRury. V. Readers as producers of meaning. Leaky boundaries : intertextuality and young adult experiences of advertising / Stephanie O'Donohoe -- Cynicism and ambiguity : British corporate responsibility advertisements and their readers in the 1990s / Kim Christian Schrøder -- (Ad)dressing the dyke : lesbian looks and lesbians looking / Reina Lewis and Katrina Rolley. VI. Consumption and identity. "Power dressing" and the construction of the career woman / Joanne Entwistle -- Consumption and identity before going to college, 1970-93 / Michael Smee -- When the meaning is not a message : a critique of the consumption as communication thesis / Colin Campbell.
520 $aBuy This Book brings together an outstanding international collection of writings on advertising and consumption. The work is based on new historical, textual and ethnographic research and adds substantially to the theoretical and case study literature in the field. Contributors from Britain, continental Europe and North America consider the history, industry practices, textual strategies and public consumption of advertising, and changes in consumer imagery and identity. Eschewing a uniformity of approach and perspective, Buy This Book confirms the interdisciplinarity of this expanding area of study. It also shows how a focus on consumption interrogates assumptions within disciplines. The book includes analyses of British and American consumption since 1945; the consumer as the imaginary subject of advertisers; the challenge of the Benetton campaigns; music, image and nostalgia in advertising; the marketing of Latino culture; safe sex and pleasure in condom advertising; the family and consumption in postwar Europe; power dressing; politics and negative advertising in North America; adultery and the promotion of cars.
650 0 $aAdvertising$xSocial aspects.
650 0 $aConsumer behavior.
650 0 $aConsumption (Economics)$xSocial aspects.
650 6 $aPublicité$xAspect social.
650 6 $aConsommateurs$xComportement.
650 6 $aConsommation (Économie politique)$xAspect social.
650 7 $aAdvertising$xSocial aspects.$2fast$0(OCoLC)fst00797762
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aConsumption (Economics)$xSocial aspects.$2fast$0(OCoLC)fst00876475
650 17 $aReclame.$2gtt
650 17 $aConsumentengedrag.$2gtt
650 17 $aBeïnvloeding.$2gtt
650 17 $aConsumentisme.$2gtt
650 17 $aCulturele aspecten.$2gtt
650 7 $aAdvertising$xSocial aspects.$2nli
650 7 $aConsumer behavior.$2nli
650 7 $aConsumption (Economics)$xSocial aspects.$2nli
650 7 $aVerbraucherverhalten$2gnd
650 7 $aWerbung$2gnd
651 7 $aLondon <1994>$2swd
651 7 $aGroßbritannien$2gnd
653 0 $aAdvertising
653 0 $aConsumer behavior
653 0 $aConsumption (Economics)
700 1 $aNava, Mica.
856 41 $3Table of contents$uhttp://swbplus.bsz-bw.de/bsz061601489inh.htm$v20120801125640
856 42 $3Publisher description$uhttp://catdir.loc.gov/catdir/enhancements/fy0649/96015071-d.html
856 41 $uhttps://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781315004853$zView this book online, via DawsonERA, both on- and off-campus
856 42 $uhttp://lib.leeds.ac.uk/record=b2024240$zThis title is also available in print. Click here.
938 $aBaker & Taylor$bBKTY$c150.00$d150.00$i0415141311$n0002854958$sactive
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938 $aBrodart$bBROD$n50658417$c$38.95
938 $aBaker and Taylor$bBTCP$n96015071
938 $aTaylor & Francis$bTYFR$n0415141311
938 $aYBP Library Services$bYANK$n1358662
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948 $hNO HOLDINGS IN P4A - 377 OTHER HOLDINGS