MARC record from Internet Archive

LEADER: 02771cam a2200373 i 4500
001 2013046638
003 DLC
005 20140930081403.0
008 140311s2014 caua b 001 0 eng
010 $a 2013046638
020 $a9781608682560 (paperback)
020 $z9781608682577 (ebook)
040 $aDLC$beng$erda$cDLC
042 $apcc
050 00 $aHD62.7$b.L437 2014
082 00 $a658.02/2$223
084 $aBUS025000$aCRA032000$aSEL009000$aBUS080000$2bisacsh
100 1 $aLee, Jennifer,$d1974-
245 10 $aBuilding your business the right-brain way :$bsustainable success for the creative entrepreneur /$cJennifer Lee.
264 1 $aNovato, California :$bNew World Library,$c[2014]
300 $axii, 235 pages :$bcolor illustrations ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"Entrepreneurial businesses are the fastest growing segment of the U.S. economy as people opt out of a challenging job market, seek to create a craft business "on the side," or pursue post-retirement endeavors. But many people with a terrifically innovative and commercially viable product or service defer their dream out of fear (and perhaps loathing) of number crunching, strategic planning, marketing, and the like. In her popular The Right-Brain Business Plan book, online course, and in-person seminars, Jennifer Lee got creative types over this hump with planning as playful as it is practical. Now with Building Your Business the Right-Brain Way, she guides readers through the next phases of business, from finding and keeping customers, working with staff and vendors, and setting goals to brand building, expanding, and even taking time to celebrate and knowing when to walk away. Worksheets, exercises, and real-world examples help readers use their right-brain strengths to be as successful as they are creative"--$cProvided by publisher.
520 $a"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aSmall business$xManagement.
650 0 $aEntrepreneurship.
650 0 $aCreative ability in business.
650 7 $aBUSINESS & ECONOMICS / Entrepreneurship.$2bisacsh
650 7 $aCRAFTS & HOBBIES / Reference.$2bisacsh
650 7 $aSELF-HELP / Creativity.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Home-Based Businesses.$2bisacsh