MARC record from Internet Archive

LEADER: 04616cam 2200913Ii 4500
001 ocn948511663
003 OCoLC
005 20221015222243.0
008 160502s2016 nyu ob 001 0 eng d
006 m o d
007 cr cnu|unuuu||
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020 $a9781317387886$q(electronic bk.)
020 $a1317387880$q(electronic bk.)
020 $a9781315677347
020 $a1315677342
020 $z9781138933828
020 $z1138933821$q(hardback ;$qalk. paper)
020 $a9781317387893$q(e-book ;$qPDF)
020 $a1317387899
020 $a9781317387879$q(e-book ;$qMobi)
020 $a1317387872
035 $a(OCoLC)948511663$z(OCoLC)949882770$z(OCoLC)960448496$z(OCoLC)1086530705
037 $a4516741$bProquest Ebook Central
050 4 $aHD69.B7$bP39 2016
072 7 $aBUS$x001010$2bisacsh
082 04 $a657/.7$223
100 1 $aPaugam, Luc,$eauthor.
245 10 $aBrand valuation /$cby Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche.
264 1 $aNew York :$bRoutledge,$c2016.
300 $a1 online resource
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aRoutledge studies in accounting ;$v18
588 0 $aOnline resource; title from PDF title page (EBSCO, viewed May 9, 2016).
504 $aIncludes bibliographical references and index.
505 0 $aCover; Title; Copyright; Contents; List of Tables and Figures; Acknowledgments; About the Authors; Introduction; 1 What Is a Brand?; 2 Brand Value; 3 Brands and Accounting Standards; 4 The Excess Earnings Method; 5 Revenue Premium Method; 6 The Relief-From-Royalty Method; 7 The Market-Based Approach; 8 The Cost-Based Approach; 9 Brands and Valuation Standards; 10 Ad Hoc Valuation Models; 11 Volatility of Brand Values; Conclusion; Appendix 1; Appendix 2; Appendix 3; Appendix 4; Index.
650 0 $aBrand name products$xValuation.
650 0 $aIntangible property$xValuation.
650 0 $aBrand loyalty.
650 0 $aBranding (Marketing)
650 6 $aProduits de marque$xÉvaluation.
650 6 $aFidélité à une marque.
650 6 $aStratégie de marque.
650 7 $abranding.$2aat
650 7 $aBUSINESS & ECONOMICS$xAccounting$xFinancial.$2bisacsh
650 7 $aBrand loyalty.$2fast$0(OCoLC)fst00837881
650 7 $aBrand name products$xValuation.$2fast$0(OCoLC)fst00837904
650 7 $aBranding (Marketing)$2fast$0(OCoLC)fst01743755
650 7 $aIntangible property$xValuation.$2fast$0(OCoLC)fst00975497
655 0 $aElectronic books.
655 4 $aElectronic books.
700 1 $aAndré, Paul,$eauthor.
700 1 $aPhilippe, Henri,$eauthor.
700 1 $aHarfouche, Roula,$eauthor.
776 08 $iPrint version:$aPaugam, Luc.$tBrand Valuation.$dAbingdon : Taylor and Francis, ©2016$z9781138933828
830 0 $aRoutledge studies in accounting ;$v18.
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948 $hNO HOLDINGS IN GTX - 103 OTHER HOLDINGS