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MARC record from Internet Archive

LEADER: 02769cam 2200493Ka 4500
001 ocn137336527
003 OCoLC
005 20201024001140.0
008 070604s2007 nyua c 001 0 eng d
040 $aHCO$beng$cHCO$dBTCTA$dBAKER$dYDXCP$dTXA$dAU@$dBDX$dOCLCF$dOCLCQ$dOCL$dOCLCQ$dCNGUL$dI8M$dOCLCQ$dCSJ$dOCLCQ$dNZNAP
019 $a972013963
020 $a9780061255700
020 $a006125570X
035 $a(OCoLC)137336527$z(OCoLC)972013963
050 4 $aNC1002.L47$bB55 2007
082 04 $a741.6$222
084 $aJ534$2clc
245 04 $aThe big book of letterheads /$cedited by David E. Carter.
246 30 $aLetterheads
250 $a1st ed.
260 $aNew York, NY :$bCollins Design :$bDistributed throughout the world by Harper Collins Publishers,$c2007.
300 $a384 pages :$billustrations (chiefly color) ;$c28 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
500 $a"Contains over 330 examples of outstanding letterhead designs"--Jacket.
500 $aIncludes index.
520 1 $a"Letterheads might be thought of as a passe business need with the omnipresence of email communication. On the contrary, they have taken on new importance! Because letterheads are mailed less frequently, each one has the opportunity to have a greater impact on the reader than it would have in the pre-internet era. Letterheads are a vitally-important part of a company's corporate identity." "The challenge for the designer is to create a letterhead (or letterhead set) that will make a positive impression, appropriate for the firm's personality and corporate culture." "The Big Book of Letterheads contains over 330 examples of letterhead designs. Each one was specifically chosen for its visual interest and the positive statement it makes about the business it represents." "Use The Big Book of Letterheads as a reference and start creating well-designed, powerful pieces of communication."--BOOK JACKET.
650 0 $aLetterheads$xHistory$y21st century$vCatalogs.
650 0 $aCommercial art$xHistory$y21st century$vCatalogs.
650 7 $aCommercial art.$2fast$0(OCoLC)fst00869331
650 7 $aLetterheads.$2fast$0(OCoLC)fst00996765
648 7 $a2000-2099$2fast
655 7 $aCatalogs.$2fast$0(OCoLC)fst01423692
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
700 1 $aCarter, David E.
938 $aBaker & Taylor$bBKTY$c49.95$d37.46$i006125570X$n0007055606$sactive
938 $aBrodart$bBROD$n06645720$c$49.95
938 $aBaker and Taylor$bBTCP$nBK0007055606
938 $aYBP Library Services$bYANK$n2553537
029 1 $aAU@$b000042118141
029 1 $aNZ1$b11505743
994 $aZ0$bP4A
948 $hNO HOLDINGS IN P4A - 143 OTHER HOLDINGS