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MARC record from Internet Archive

LEADER: 00871cam a22002658a 4500
001 2007017287
003 DLC
005 20070531143004.0
008 070426s2007 mau 000 0 eng
010 $a 2007017287
020 $a9781591391456 (hardcover : alk. paper)
020 $a1591391458
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.15$b.G55 2007
082 00 $a658.8/343$222
100 1 $aGilmore, James H.,$d1959-
245 10 $aAuthenticity :$bcontending with the new consumer sensibility /$cJames H. Gilmore, B. Joseph Pine II.
260 $aBoston, Mass. :$bHarvard Business School Press,$cc2007.
263 $a0711
300 $ap. cm.
650 0 $aProduct management.
650 0 $aConsumer behavior.
650 0 $aConsumers' preferences.
700 1 $aPine, B. Joseph.
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0716/2007017287.html