An edition of Merchants of menace
(2014)
Merchants of menace
the business of horror cinema
by Richard Nowell
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Merchants of menace: the business of horror cinema
2014, Bloomsbury, an imprint of Bloomsbury Publishing Inc, Bloomsbury Academic
in English
162356879X 9781623568795
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Table of Contents
Production lines, trends, and cycles. "House of horrors": corporate strategy at Universal Pictures in the 1930s / Kyle Edwards
The undead of Hollywood and poverty row: the influence of studio-era industrial patterns on zombie film production, 1932-46 / Todd K. Platts
By the book: American horror cinema and horror literature of the late 1960s and 1970s / Peter Hutchings
Risen from the vaults: recent horror film remakes and the American film industry / Kevin Heffernan
Monster factory: international dynamics of the Australian horror movie industry / Mark David Ryan
Film content, style, and themes. "Bad medicine": the psychiatric profession's interventions into the business of postwar horror / Tim Snelson
Horror film atmosphere as anti-narrative (and vice versa) / Robert Spadoni
"A kind of Bacall quality?: Jamie Lee Curtis, stardom, and gentrifying non-Hollywood horror / Richard Nowell
"New decade, new rules": rebooting the scream franchise in the digital age / Valerie Wee
Movie marketing, branding, and distribution. "Hot profits out of cold shivers!": horror, the first run market, and the Hollywood studios, 1938-42 / Mark Jancovich
Strange enjoyments: the marketing and reception of horror in the civil rights era black press / Mikal J. Gaines
Bids for distinction: the critical-industrial function of the horror auteur / Joe Tompkins
Low budgets, no budgets, and digital-video nasties: recent British horror and informal distribution / Johnny Walker
Hammer 2.0: legacy, modernization, and hammer horror as a heritage brand / Matt Hills.
Edition Notes
Includes bibliographical references and index.
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- Created November 14, 2020
- 8 revisions
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| August 17, 2024 | Edited by ImportBot | import existing book |
| August 17, 2024 | Edited by ImportBot | import existing book |
| April 17, 2023 | Edited by ImportBot | import existing book |
| December 21, 2022 | Edited by MARC Bot | import existing book |
| November 14, 2020 | Created by MARC Bot | Imported from Library of Congress MARC record |