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"According to Jeffrey Rothfeder, what truly distinguishes Honda from its competitors, especially archrival Toyota, is a deep commitment to a set of unorthodox management tenets. The Honda Way, as insiders call it, is notable for decentralization over corporate control, simplicity over complexity, experimentation over Six Sigma-driven efficiency, and unyielding cynicism toward the status quo and whatever is assumed to be the truth. Those are just a few of the ideas that the company's colorful founder Soichiro Honda embedded in the DNA of his start-up sixty-five years ago. As the first journalist allowed behind Honda's infamously private doors, Rothfeder interviewed dozens of executives, engineers, and frontline employees about Honda's management practices and global strategy. He shows how the company developed and maintained its unmatched culture of innovation, resilience, and flexibility--and how it exported that culture to other countries that are strikingly different from Japan, establishing locally controlled operations in each region where it lays down roots."--
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Previews available in: English
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Driving Honda: inside the world's most innovative car company
2015
in English
- Paperback edition.
1591847974 9781591847977
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Driving Honda: Inside the World's Most Innovative Car Company
2014, Penguin Books, Limited
in English
0141970766 9780141970769
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Book Details
Table of Contents
Edition Notes
Originally published in hardcover by Portfolio/Penguin in 2014. With new afterword.
Includes bibliographical references (pages 295-303) and index.
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- Created July 19, 2019
- 6 revisions
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