An edition of Content marketing (2012)

Content marketing

think like a publisher-- how to use content to market online and in social media

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Cover of: Content marketing by Rebecca Lieb
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December 8, 2022 | History
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An edition of Content marketing (2012)

Content marketing

think like a publisher-- how to use content to market online and in social media

by

  • 0 Ratings
  • 2 Want to read
  • 1 Currently reading
  • 0 Have read

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Publish Date
Publisher
Que
Language
English
Pages
217

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Subjects
Internet marketing, Online social networks, Social media

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Edition Availability
Cover of: Content marketing
Content marketing: think like a publisher-- how to use content to market online and in social media
2012, Que
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Content Marketing
Content Marketing: Think Like a Publisher - How to Use Content to Market Online and in Social Media
Publish date unknown, Pearson Education, Limited
in English
Libraries near you: WorldCat

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Book Details

Table of Contents

Content marketing basics. What is content marketing, anyway? --
Why is content important now? --
You're a publisher; think like one --
What kind of content are you? --
Content that entertains --
Content that informs and educates --
Providing utility --
Content curation and aggregation --
Finding a voice --
Getting tactical: content nuts & bolts. Overview of digital content channels --
Content and SEO --
Content and PR --
Content and advertising --
Content marketing for live events --
Content and customer service --
Content and reputation management --
User-generated content --
Content distribution and dissemination --
Whose job is content? --
How to conduct a content audit --
How to analyze content needs --
The content workflow --
Never over: post-publication. Listening...and responding --
Remaking, remodeling, and repurposing content --
Tools of the trade --
Yes, but is it working? Content metrics and analytics.

Edition Notes

Includes index.

Published in
Indianapolis

Classifications

Library of Congress
HF5415.1265 .L52 2012, HF5415.1265

The Physical Object

Pagination
xvii, 217 p. :
Number of pages
217

ID Numbers

Open Library
OL25213150M
ISBN 10
0789748371
ISBN 13
9780789748379
LCCN
2011499861
OCLC/WorldCat
721881035

Source records

Library of Congress MARC record
marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
Promise Item

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
December 8, 2022 Edited by ImportBot import existing book
November 23, 2021 Edited by PartnerCoverBot Added new cover
October 17, 2020 Edited by MARC Bot import existing book
October 9, 2020 Edited by ImportBot import existing book
February 22, 2012 Created by LC Bot Imported from Library of Congress MARC record