An edition of The fundamentals of advertising (1999)

Fundamentals of Advertising, Second Edition

2 edition

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Cover of: Fundamentals of Advertising, Second Edition by John Wilmshurst, Adrian Mackay
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Last edited by MARC Bot
December 16, 2022 | History
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An edition of The fundamentals of advertising (1999)

Fundamentals of Advertising, Second Edition

2 edition

by and

  • 0 Ratings
  • 2 Want to read
  • 0 Currently reading
  • 0 Have read

Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.

Publish Date
Publisher
Butterworth-Heinemann
Language
English
Pages
384

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Previews available in: English

Subjects
Reclame, Advertising, Publicité, BUSINESS & ECONOMICS, Advertising & Promotion

Showing 9 featured editions. View all 9 editions?

Edition Availability
Cover of: Fundamentals of Advertising
Fundamentals of Advertising
2017, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Fundamentals of Advertising
Fundamentals of Advertising
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Fundamentals of Advertising
Fundamentals of Advertising
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Fundamentals of Advertising
Fundamentals of Advertising
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Fundamentals of Advertising
Fundamentals of Advertising
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Fundamentals of Advertising
Fundamentals of Advertising
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Fundamentals of Advertising
Fundamentals of Advertising
2010, Taylor & Francis Group
in English
Libraries near you: WorldCat
Cover of: Fundamentals of Advertising
Fundamentals of Advertising
2010, Routledge
in English
Libraries near you: WorldCat
Cover of: Fundamentals of Advertising, Second Edition
Fundamentals of Advertising, Second Edition
June 5, 1999, Butterworth-Heinemann
Audio cassette in English - 2 edition
Libraries near you: WorldCat

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Book Details

First Sentence

"As this book first took shape in the 1985 first edition, the 'information technology' revolution was already under way."

Classifications

Library of Congress
HF5821.W56 1999, HF5821 .W56 1999

The Physical Object

Format
Audio cassette
Number of pages
384
Dimensions
9 x 6.1 x 0.9 inches
Weight
1.4 pounds

ID Numbers

Open Library
OL7971677M
Internet Archive
fundamentalsofad0000wilm
ISBN 10
0750615621
ISBN 13
9780750615624
LCCN
99037884
OCLC/WorldCat
499051565
Library Thing
28537
Goodreads
3808725

Source records

Marygrove College MARC record
Internet Archive item record
Better World Books record
Library of Congress MARC record
marc_columbia MARC record

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History

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December 16, 2022 Edited by MARC Bot import existing book
December 1, 2020 Edited by MARC Bot import existing book
October 13, 2020 Edited by ImportBot import existing book
August 15, 2020 Edited by ImportBot import existing book
April 29, 2008 Created by an anonymous user Imported from amazon.com record