This is a completely new and revised third edition of a bestselling business book. It tells the reader how to make better deals, and is packed with advice on how to handle negotiations whether for big stakes (property, long-term contracts, companies, territories etc) or smaller ones such as getting your car fixed, buying TVs or videos or negotiating with spouses or colleagues. The growing economies of the Pacific Rim and the changing face of Eastern Europe are addressed in new examples and case studies. Since the publication of the second edition in 1989, Gavin Kennedy has developed other Self Asssessment Exercises which are included, and the text has been made more interactive. It remains a popular, lively and above all useful guide to every aspect of negotiation.