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Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
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9
Fundamentals of Advertising, Second Edition
June 5, 1999, Butterworth-Heinemann
Audio cassette
in English
- 2 edition
0750615621 9780750615624
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Book Details
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"As this book first took shape in the 1985 first edition, the 'information technology' revolution was already under way."
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- Created April 29, 2008
- 12 revisions
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December 16, 2022 | Edited by MARC Bot | import existing book |
December 1, 2020 | Edited by MARC Bot | import existing book |
October 13, 2020 | Edited by ImportBot | import existing book |
August 15, 2020 | Edited by ImportBot | import existing book |
April 29, 2008 | Created by an anonymous user | Imported from amazon.com record |