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This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward thinking companies around the world, it demonstrates how corporations create value by building environmental thinking into their overall business strategies. The authors provide clear, how to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success, establishing an "eco-advantage" in the marketplace. This book is written for executives at all levels and in businesses of all kinds. It guides the business leader through issues of pollution and natural resource management and the growing pressure from outside stakeholders to strive for "sustainability." While highlighting successful strategies, the authors also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution, not legalisms, platitudes, and abstractions, they present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.
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Previews available in: English
Subjects
Industrial management, Entreprises, Environmental aspects, Wettbewerbsvorteil, Umweltbewusstsein, Business enterprises, Sociétés, Multinationales Unternehmen, Corporations, Gestion d'entreprise, Umweltbezogenes Management, Aspect de l'environnement, Industrial management, environmental aspectsShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
October 9, 2006, Yale University Press
Hardcover
in English
0300119976 9780300119978
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2
Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage
2006, Yale University Press
in English
0300119976 9780300119978
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WorldCat
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- Created April 30, 2008
- 10 revisions
July 22, 2017 | Edited by MARC Bot | associate with work |
August 12, 2011 | Edited by ImportBot | add ia_box_id to scanned books |
April 18, 2011 | Edited by ImportBot | Added new cover |
April 18, 2011 | Edited by ImportBot | Found a matching record from Internet Archive . |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |