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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
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Previews available in: English
Subjects
Accueil (Tourisme), Business, Food service, Hospitality industry, Marketing, Nonfiction, Restaurants, Services alimentaires, Industries - Hospitality, Travel & Tourism, Business / Economics / Finance, Sales & marketing management, Food Service Management, Cooking, Business/Economics, Business & Economics / Hospitality, Travel & Tourism, Methods - Professional, Study and teaching, Hotel management, Restaurants, marketing, Food service managementShowing 8 featured editions. View all 8 editions?
Edition | Availability |
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1
Hospitality Marketing Management
2009, John Wiley & Sons, Ltd.
Electronic resource
in English
0470524146 9780470524145
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2
Hospitality marketing management
2008, J. Wiley & Sons
in English
- 5th ed.
0470088583 9780470088586
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3
Hospitality Marketing Management
2006, John Wiley & Sons, Ltd.
E-book
in English
0470073594 9780470073599
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4 |
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5
Hospitality Marketing Management, 3rd Edition
October 23, 2000, Wiley
Hardcover
in English
- 3 edition
0471354627 9780471354628
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6
Hospitality Marketing Mgt 2d Inst Man
June 1996, John Wiley & Sons
Paperback
in English
0442319150 9780442319151
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7 |
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8
Hospitality marketing management
1989, Van Nostrand Reinhold
in English
- 2nd ed.
0442278489 9780442278489
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Book Details
First Sentence
"ONE OF THE MAJOR ISSUES FACING the hospitality and travel industry in the near future is the shortage of workers due to low unemployment and a healthy economy."
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- Created April 30, 2008
- 5 revisions
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July 31, 2019 | Edited by MARC Bot | associate edition with work OL4807197W |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 16, 2010 | Edited by bgimpertBot | Added goodreads ID. |
April 14, 2010 | Edited by Open Library Bot | Linked existing covers to the edition. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record |