An edition of Mass Affluence: Seven New Rules of Marketing to Today's Consumer
(2004)
Mass Affluence
Seven New Rules of Marketing to Today's Consumer
by Brian Johnson
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Subjects
Consumers, Affluent consumers, Marketing, Consumer behavior, Consumer satisfaction, Product managementPlaces
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| Edition | Availability |
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1
Mass Affluence: Seven New Rules of Marketing to Today's Consumer
September 2004, Harvard Business School Press
Hardcover
in English
1591391962 9781591391968
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Book Details
First Sentence
"While most companies have been busy trying to build one-on-one relationships with their customers (with varying degrees of success), a surprising thing has occurred."
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- Created April 30, 2008
- 10 revisions
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| August 12, 2011 | Edited by ImportBot | add ia_box_id to scanned books |
| April 8, 2011 | Edited by ImportBot | Found a matching record from Internet Archive . |
| August 10, 2010 | Edited by IdentifierBot | added LibraryThing ID |
| August 10, 2010 | Edited by WorkBot | add editions to new work |
| April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |