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This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.
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Previews available in: English
Subjects
Computer Technology, Internet marketing, Business, Marketing, Web sites, NonfictionShowing 6 featured editions. View all 6 editions?
Book Details
First Sentence
"With millions of Web sites competing for viewers, how do you get the results you're looking for?"
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- Created April 30, 2008
- 10 revisions
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December 14, 2020 | Edited by MARC Bot | import existing book |
February 1, 2020 | Edited by ImportBot | import existing book |
August 10, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 24, 2010 | Edited by Open Library Bot | Fixed duplicate goodreads IDs. |
April 30, 2008 | Created by an anonymous user | Imported from amazon.com record. |