An edition of Market driven strategy (1990)

Market Driven Strategy

Processes for Creating Value

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Cover of: Market Driven Strategy by George S. Day
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Last edited by ImportBot
March 17, 2024 | History
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An edition of Market driven strategy (1990)

Market Driven Strategy

Processes for Creating Value

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no shareholder value.

He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric."--BOOK JACKET.

Publish Date
Publisher
Free Press
Language
English
Pages
432

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Previews available in: English

Subjects
Management, Marketing, Strategic planning, Administración de mercadeo, Planificación estratégica, Marketing, management, Business and economics

Showing 3 featured editions. View all 3 editions?

Edition Availability
Cover of: Market Driven Strategy
Market Driven Strategy: Processes for Creating Value
November 10, 1999, Free Press
Hardcover in English
Libraries near you: WorldCat
Cover of: Market driven strategy
Market driven strategy: processes for creating value
1990, The Free Press
in English
Libraries near you: WorldCat
Cover of: Market driven strategy
Market driven strategy: processes for creating value
1990, Free Press, Collier Macmillan
in English
Libraries near you: WorldCat

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Book Details

First Sentence

"Benetton and Sears, Roebuck both compete for a piece of the retail apparel market."

Classifications

Library of Congress
HF5415.13 .D368 1999, HF5415.13.D368 1999

The Physical Object

Format
Hardcover
Number of pages
432
Dimensions
9.4 x 6.3 x 1.2 inches
Weight
1.4 pounds

ID Numbers

Open Library
OL7722671M
Internet Archive
marketdrivenstra00dayg_0
ISBN 10
068486536X
ISBN 13
9780684865362
LCCN
99030544
OCLC/WorldCat
41320130
Library Thing
282909
Goodreads
619429

Source records

amazon.com record
Ithaca College Library MARC record
Internet Archive item record
Library of Congress MARC record
marc_columbia MARC record
Better World Books record

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
March 17, 2024 Edited by ImportBot import existing book
November 13, 2023 Edited by MARC Bot import existing book
December 1, 2020 Edited by MARC Bot import existing book
June 24, 2017 Edited by ImportBot import new book
April 29, 2008 Created by an anonymous user Imported from amazon.com record