An edition of Advertising and promotion (1998)

Advertising and Promotion

An Integrated Marketing Communications Perspective

by , , and

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Cover of: Advertising and Promotion by George E. Belch, George E. Belch, Michael A. Belch, George E. Belch, Michael A. Belch
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  • ★ 1.0 (1 rating) ·
  • 31 Want to read
  • 3 Currently reading
  • 2 Have read
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Last edited by MARC Bot
July 30, 2019 | History
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An edition of Advertising and promotion (1998)

Advertising and Promotion

An Integrated Marketing Communications Perspective

by , , and

  • ★ 1.0 (1 rating) ·
  • 31 Want to read
  • 3 Currently reading
  • 2 Have read

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Publish Date
Publisher
Irwin Professional Pub
Language
English
Pages
880

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Previews available in: English

Subjects

Communication in marketing, Sales promotion, Advertising, Reclame, Ventes, Publicité, Promotion, Promotie (public relations), Communication en marketing, Commerce
Edition Availability
Cover of: Advertising and Promotion
Advertising and Promotion: An Integrated Marketing Communications Perspective
2020, McGraw-Hill Higher Education
in English
Cover of: Advertising and Promotion
Advertising and Promotion: An Integrated Marketing Communications Perspective
2017, McGraw-Hill Education
in English
Cover of: Advertising and Promotion
Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition
Jan 16, 2014, McGraw-Hill, McGraw-Hill Education
hardcover
Cover of: Advertising and Promotion
Advertising and Promotion
2014, McGraw-Hill Education
in English
Cover of: Advertising and promotion
Advertising and promotion: an integrated marketing communications perspective
2008, McGraw-Hill
in English - 8th ed.
Cover of: Advertising & promotion
Advertising & promotion: an integrated marketing communications perspective
2008, McGraw-Hill Ryerson
in English - 3rd Canadian ed.
Cover of: Advertising and Promotion
Advertising and Promotion: An Integrated Marketing Communications Perspective
January 2007, Irwin/McGraw-Hill
Hardcover in English
Cover of: Advertising and promotion
Advertising and promotion: an integrated marketing communications perspective
2004, McGraw-Hill
in English - 6th ed
Cover of: Advertising and Promotion
Advertising and Promotion: An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Series in Marketing)
April 2, 2003, McGraw-Hill Companies
Hardcover in English - 6th edition
Cover of: Advertising & promotion
Advertising & promotion: an integrated marketing communications perspective
2003, McGraw-Hill Ryerson
in English - 1st Canadian ed.
Cover of: Advertising and promotion
Advertising and promotion: an integrated marketing communications perspective
2001, Irwin/McGraw-Hill
in English - 5th ed.
Cover of: Advertising and Promotion
Advertising and Promotion: An Integrated Marketing Communications Perspective
August 29, 2000, Irwin Professional Pub
in English
Cover of: Advertising and promotion
Advertising and promotion: an integrated marketing communications perspective
1998, Irwin/McGraw-Hill
in English - 4th ed.

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Book Details

First Sentence

"During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service."

Edition Identifiers

Open Library
OL7302890M
ISBN 10
0072314451
ISBN 13
9780072314458
Library Thing
368930
Goodreads
4908397

Work Identifiers

Work ID
OL2698051W

Excerpts

During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.
added anonymously.

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History

Download catalog record: RDF / JSON / OPDS | Wikipedia citation
July 30, 2019 Edited by MARC Bot associate edition with work OL2698051W
August 4, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 16, 2010 Edited by bgimpertBot Added goodreads ID.
April 29, 2008 Created by an anonymous user Imported from amazon.com record