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Paying close attention to the emergent mass marketplace of the 1920s and early 1930s, Hemingway and His Conspirators goes beyond other books to show how Hemingway and his work were packaged, marketed, and sold in the early years of his career.
Max Perkins, the editor known to us for his prowess in cultivating writers and manuscripts, is here revealed as a brilliant marketer who weighed the public effects of certain word choice, arranged for magazine serialization and promotion of Hemingway's novels, and - crucially - distributed countless photographs of the author in order to expand the boundaries of his audience.
Rich in detail and anecdote, Hemingway and His Conspirators profiles the nascent media age and its personalities - among them F. Scott Fitzgerald, Helen Hayes, Sinclair Lewis, David O. Selznick, and Gary Cooper.
It shows how and why Hemingway moved from the publisher Boni and Liveright (described as "the Jazz Age in microcosm, with all its extremes of hysteria and of cynicism") to Charles Scribner's Sons, generally known throughout the industry as "ultraconservative." It reveals what Scribners and its influential editor did well for Hemingway and what they may have done less well.
Perhaps most important, it shows how Paramount Pictures' big screen adaptation of A Farewell to Arms catapulted the author to icon status. Set in the 1920s, Hemingway and His Conspirators tells a backstage story of the tangle of literature, publishing, and motion pictures in the formative years of the modern mass market we take for granted today. Those formative years changed the meaning of the word "celebrity" forever.
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Previews available in: English
Subjects
Appreciation, Authors and publishers, Authors and readers, Authorship, Charles Scribner's Sons, Economic aspects, Economic aspects of Authorship, Film adaptations, Film and video adaptations, History, History and criticism, Literature publishing, Marketing, Hemingway, ernest, 1899-1961, Authorship, marketing, Motion pictures, history, PublishersPeople
Ernest Hemingway (1899-1961)Places
United StatesTimes
20th centuryShowing 2 featured editions. View all 2 editions?
Edition | Availability |
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1
Hemingway and His Conspirators: Hollywood, Scribners, and the Making of the American Dream
February 25, 1999, Rowman & Littlefield Publishers, Inc.
Paperback
in English
0847685454 9780847685455
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2
Hemingway and his conspirators: Hollywood, Scribners, and the making of American celebrity culture
1997, Rowman & Littlefield
in English
0847685446 9780847685448
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Book Details
Edition Notes
Includes bibliographical references (p. 233-239) and index.
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Work Description
With a cast of famous characters, this book tells the backstage story of how Hemingway seized upon an emerging mass culture to become the premier author of the twentieth century. Leff's Hemingway goes beyond other biographical studies to expose how the public figure of Hemingway was created by mass media with the help of and eventually beyond the control of Ernest Hemingway. This book portrays the personal and commercial creation of a tragic public figure in a world of promotion, advertising, and publicity. - Back cover.
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- Created April 1, 2008
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July 13, 2024 | Edited by MARC Bot | import existing book |
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