{"type": {"key": "/type/edition"}, "authors": [{"key": "/authors/OL13661040A"}, {"key": "/authors/OL15006806A"}], "identifiers": {"doi": ["10.4018/979-8-3373-2502-6.ch001"]}, "isbn_13": ["9798337325026"], "languages": [{"key": "/languages/eng"}], "publish_date": "2025", "publishers": ["IGI Global Scientific Publishing"], "source_records": ["bwb:9798337325026"], "title": "Adapting Global Communication and Marketing Strategies to Generative AI", "full_title": "Adapting Global Communication and Marketing Strategies to Generative AI", "works": [{"key": "/works/OL44577960W"}], "key": "/books/OL60928187M", "latest_revision": 1, "revision": 1, "created": {"type": "/type/datetime", "value": "2025-12-13T04:59:12.033964"}, "last_modified": {"type": "/type/datetime", "value": "2025-12-13T04:59:12.033964"}}