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Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a generation.
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1
Herd: How to Change Mass Behaviour by Harnessing Our True Nature
2009, Wiley & Sons, Incorporated, John
in English
0470467800 9780470467800
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2
Herd: how to change mass behaviour by harnessing our true nature
2009, Wiley
in English
- Updated and revised edition. Paperback edition.
0470744596 9780470744598
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October 18, 2022 | Created by ImportBot | Imported from Better World Books record |