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"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read." --Forbes In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective. Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Developm...
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Published in
New York
Edition Notes
Includes index.
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- Created April 1, 2008
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October 17, 2022 | Edited by ImportBot | import existing book |
November 28, 2020 | Edited by MARC Bot | import existing book |
August 12, 2011 | Edited by ImportBot | add ia_box_id to scanned books |
July 28, 2010 | Edited by IdentifierBot | added LibraryThing ID |
April 1, 2008 | Created by an anonymous user | Imported from Scriblio MARC record. |