An edition of Guerrilla marketing research (2006)

Guerrilla marketing research

marketing research techniques that can help any business make more money

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Cover of: Guerrilla marketing research by Robert J. Kaden
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Last edited by MARC Bot
March 8, 2023 | History
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An edition of Guerrilla marketing research (2006)

Guerrilla marketing research

marketing research techniques that can help any business make more money

by

  • 0 Ratings
  • 0 Want to read
  • 1 Currently reading
  • 0 Have read

Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think.This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.

Publish Date
Publisher
Kogan Page
Language
English
Pages
233

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Previews available in: English

Subjects
Management, Business, Marketing research, Small business, Nonfiction, Small business, management, Marketing, Recherche, Petites et moyennes entreprises, Gestion

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Edition Availability
Cover of: Guerrilla Marketing Research
Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Business Make More Money
September 1, 2007, Kogan Page
Paperback in English - New in Paper ed. edition
Libraries near you: WorldCat
Cover of: Guerrilla Marketing Research
Guerrilla Marketing Research
2006, Kogan Page Publishers
Electronic resource in English
Libraries near you: WorldCat
Cover of: Guerrilla Marketing Research
Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Bu
2006, Kogan Page, Limited
in English
Libraries near you: WorldCat
Cover of: Guerrilla marketing research
Guerrilla marketing research: marketing research techniques that can help any business make more money
2006, Kogan Page
in English
Libraries near you: WorldCat

Add another edition?

Book Details

Published in

London, Philadelphia

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.8/3
Library of Congress
HF5415.2 .K24 2006, HF5415.2.K24 2006

The Physical Object

Pagination
p. cm.
Number of pages
233

ID Numbers

Open Library
OL3416998M
Internet Archive
guerrillamarketi00kade
ISBN 10
0749445742
LCCN
2005033282
OCLC/WorldCat
62307920
Library Thing
2165867
Goodreads
3621547

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March 8, 2023 Edited by MARC Bot import existing book
August 15, 2021 Edited by MARC Bot import existing book
December 11, 2020 Edited by MARC Bot import existing book
October 8, 2020 Edited by ImportBot import existing book
April 1, 2008 Created by an anonymous user Imported from Scriblio MARC record.