An edition of Integrated marketing communications
(2008)
Integrated marketing communications
strategic planning perspectives
2nd ed.
by Keith Tuckwell
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| Edition | Availability |
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1
Integrated marketing communications: strategic planning perspectives
2008, Pearson Prentice Hall
in English
- 2nd ed.
0132199122 9780132199124
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Book Details
Table of Contents
Integrated marketing communications : an overview
Strategic planning principles
Branding strategy
Advertising planning : creative
Advertising planning : traditional media
Planning for direct response communication
Planning for online and interactive communications
Sales promotion
Public relations
Event marketing and sponsorships
Personal selling
Evaluating marketing communications programs
Media buying principles and media information resources
Integrated marketing communications plan : Mr. Sub.
Edition Notes
Includes bibliographical references and index.
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- Created March 27, 2021
- 3 revisions
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| December 10, 2022 | Edited by ImportBot | import existing book |
| June 10, 2022 | Edited by 1008068105 | Update covers |
| March 27, 2021 | Created by MARC Bot | Imported from Internet Archive item record |