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"Hardly an American today escapes being polled or surveyed or sampled. In this illuminating history, Jean Converse shows how survey research came to be perhaps the single most important development in twentieth-century social science. Everyone interested in survey methods and public opinion, including social scientists in many fi elds, will find this volume a major resource. Converse traces the beginnings of survey research in the practical worlds of politics and business, where elite groups sought information so as to infl uence mass democratic publics and markets. During the Depression and World War II, the federal government played a major role in developing surveys on a national scale. In the 1940s certain key individuals with academic connections and experience in polling, business, or government research brought surveys into academic life. By the 1960s, what was initially viewed with suspicion had achieved a measure of scientific acceptance of survey research. The author draws upon a wealth of material in archives, interviews, and published work to trace the origins of the early organizations (the Bureau of Applied Social Research, the National Opinion Research Center, and the Survey Research Center of Michigan), and to capture the perspectives of front-line fi gures such as Paul Lazarsfeld, George Gallup, Elmo Roper, and Rensis Likert. She writes with sensitivity and style, revealing how academic survey research, along with its commercial and political cousins, came of age in the United States."--Provided by publisher.
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1
Survey Research in the United States: Roots and Emergence 1890-1960
2017, Taylor & Francis Group
in English
135148740X 9781351487405
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2
Survey Research in the United States: Roots and Emergence 1890-1960
2017, Taylor & Francis Group
in English
1351487418 9781351487412
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3
Survey Research in the United States: Roots and Emergence 1890-1960
2017, Taylor & Francis Group
in English
1351487426 9781351487429
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4
Survey Research in the United States: Roots and Emergence 1890-1960
2017, Taylor and Francis
in English
- First edition.
1315130491 9781315130491
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5
Survey Research in the United States: Roots and Emergence 1890-1960
2017, Taylor & Francis Group
in English
1138533726 9781138533721
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6
Survey Research in the United States: Roots and Emergence, 1890-1960
2009, Transaction Publishers
in English
1412815797 9781412815796
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