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Here, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
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Fundamentals of Advertising, Second Edition
June 5, 1999, Butterworth-Heinemann
Audio cassette
in English
- 2 edition
0750615621 9780750615624
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August 16, 2020 | Created by ImportBot | Imported from Better World Books record |