{"publishers": ["Springer"], "subtitle": "Balancing Internal and External Stakeholders in the Marketing of Innovation", "covers": [9649334], "physical_format": "hardcover", "full_title": "Adoption of Innovation Balancing Internal and External Stakeholders in the Marketing of Innovation", "lc_classifications": ["HD28-70HF5410-5417.5"], "latest_revision": 3, "key": "/books/OL28107226M", "authors": [{"key": "/authors/OL7084372A"}, {"key": "/authors/OL7914012A"}], "source_records": ["amazon:3319145223", "bwb:9783319145228"], "title": "Adoption of Innovation", "notes": {"type": "/type/text", "value": "Source title: Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation"}, "number_of_pages": 230, "created": {"type": "/type/datetime", "value": "2020-05-17T22:40:10.663433"}, "isbn_13": ["9783319145228"], "isbn_10": ["3319145223"], "publish_date": "Apr 11, 2015", "last_modified": {"type": "/type/datetime", "value": "2020-10-10T23:42:00.700215"}, "works": [{"key": "/works/OL20769481W"}], "type": {"key": "/type/edition"}, "revision": 3}