Alibaba's world
Porter Erisman
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An edition of Alibaba's world (2015)

Alibaba's world

how a remarkable Chinese company is changing the face of global business

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This edition was published in

Written in English

242 pages

"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--

"What is as powerful as Google, more popular than Facebook, and more economically disruptive than Amazon and eBay combined? Alibaba operates the world's biggest online shopping mall, with 600 million registered users (Amazon has roughly 200 million). It executes about 80% of China's e-commerce transactions and generates nearly 70% of all packages in China, making up close to 2% of China's GDP. And its marketplaces include another 60 million small and medium-size business users spread over 200 countries. This Chinese company is poised to make its global debut with an IPO that could be the largest in history. But what is Alibaba? How does it work? And why should we be paying attention? Porter Erisman shows how Jack Ma, a charismatic Chinese schoolteacher, rose from obscurity to revolutionize commerce in China, and now the world. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the Web-phobic Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--

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Alibaba's world

First published in 2015



Work Description

"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--

"What is as powerful as Google, more popular than Facebook, and more economically disruptive than Amazon and eBay combined? Alibaba operates the world's biggest online shopping mall, with 600 million registered users (Amazon has roughly 200 million). It executes about 80% of China's e-commerce transactions and generates nearly 70% of all packages in China, making up close to 2% of China's GDP. And its marketplaces include another 60 million small and medium-size business users spread over 200 countries. This Chinese company is poised to make its global debut with an IPO that could be the largest in history. But what is Alibaba? How does it work? And why should we be paying attention? Porter Erisman shows how Jack Ma, a charismatic Chinese schoolteacher, rose from obscurity to revolutionize commerce in China, and now the world. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the Web-phobic Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--

Alibaba's world

how a remarkable Chinese company is changing the face of global business

This edition was published in


Edition Description

"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--

"What is as powerful as Google, more popular than Facebook, and more economically disruptive than Amazon and eBay combined? Alibaba operates the world's biggest online shopping mall, with 600 million registered users (Amazon has roughly 200 million). It executes about 80% of China's e-commerce transactions and generates nearly 70% of all packages in China, making up close to 2% of China's GDP. And its marketplaces include another 60 million small and medium-size business users spread over 200 countries. This Chinese company is poised to make its global debut with an IPO that could be the largest in history. But what is Alibaba? How does it work? And why should we be paying attention? Porter Erisman shows how Jack Ma, a charismatic Chinese schoolteacher, rose from obscurity to revolutionize commerce in China, and now the world. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the Web-phobic Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"--

Table of Contents

Introduction: The great leapfrog forward
The right person: @ the right place @ the right time
Boom!
Bust
The foreign experts
Alibaba's cave
Around the world with Jack
Alibaba's falling carpet
Back to China
Last man standing
Lock up
War on eBay
The Google guys
Crocodile in the Yangtze
The eBay-Alibaba hotline
Yahoo!
The deal heard 'round the world
The China search wars
Free is not a business model
AliMania
Leaving Alibaba
Winter
Spring
Alibaba's world
Alibaba and the forty lessons.

Edition Notes

Includes bibliographical references and index.

Classifications

Dewey Decimal Class
381/.1420951
Library of Congress
HF5548.325.C6 E75 2015

The Physical Object

Pagination
x, 242 pages
Number of pages
242

ID Numbers

Open Library
OL27185037M
ISBN 10
1250069874
ISBN 13
9781250069870
LC Control Number
2014043669
OCLC/WorldCat
902138720

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History

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August 16, 2020 Edited by ImportBot import existing book
July 19, 2019 Created by Clean Up Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record.