Understanding digital marketing
Damian Ryan
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October 10, 2020 | History
An edition of Understanding digital marketing (2014)

Understanding digital marketing

marketing strategies for engaging the digital generation

Third edition.
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This edition published in

Written in English

409 pages

"The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital campaign management and integrating your digital strategy. Essential reading for both practitioners and students alike it includes examples of digital marketing successes from top brands including Nokia, Apple, Coca-Cola, BMW, Nike and more. This fully revised and updated third edition will provide you with the tools to utilize the power of digital and take you and your company wherever you want it to go"--

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Understanding digital marketing

First published in 2014



Work Description

"The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital campaign management and integrating your digital strategy. Essential reading for both practitioners and students alike it includes examples of digital marketing successes from top brands including Nokia, Apple, Coca-Cola, BMW, Nike and more. This fully revised and updated third edition will provide you with the tools to utilize the power of digital and take you and your company wherever you want it to go"--

Understanding digital marketing

marketing strategies for engaging the digital generation

Third edition.

This edition published in


Edition Description

"The bestselling Understanding Digital Marketing is the ultimate guide to digital marketing. It demonstrates how to harness the power of digital media and deals with every key topic and channel in detail. Thoroughly revised throughout it covers all key topics including social media, SEO, email marketing, online advertising, online PR and reputation management, mobile marketing, and includes new chapters on native content marketing, analytics, building digital channels, digital campaign management and integrating your digital strategy. Essential reading for both practitioners and students alike it includes examples of digital marketing successes from top brands including Nokia, Apple, Coca-Cola, BMW, Nike and more. This fully revised and updated third edition will provide you with the tools to utilize the power of digital and take you and your company wherever you want it to go"--

Edition Notes

Includes index.

Classifications

Dewey Decimal Class
658.8/72
Library of Congress
HF5415.1265 .R93 2014, HF5415.1265.R93 2014

The Physical Object

Pagination
xx, 409 pages
Number of pages
409

ID Numbers

Open Library
OL27168318M
ISBN 10
0749471026
ISBN 13
9780749471026
LC Control Number
2014013409
OCLC/WorldCat
858900631

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History

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October 10, 2020 Edited by ImportBot import existing book
August 3, 2020 Edited by ImportBot import existing book
July 18, 2019 Created by Clean Up Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record.