Growth hacker marketing
Ryan Holiday
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Last edited by Clean Up Bot
July 18, 2019 | History
An edition of Growth hacker marketing (2014)

Growth hacker marketing

a primer on the future of PR, marketing, and advertising

Expanded edition.
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This edition published in

Written in English

111 pages

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

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Growth hacker marketing

First published in 2014



Work Description

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

Growth hacker marketing

a primer on the future of PR, marketing, and advertising

Expanded edition.

This edition published in


Edition Description

"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--

Edition Notes

Various printings.

Includes bibliographic references.

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415 .H7246 2014

The Physical Object

Pagination
xxix, 111 pages
Number of pages
111

ID Numbers

Open Library
OL27166662M
ISBN 10
1591847389
ISBN 13
9781591847380
LC Control Number
2014016764
OCLC/WorldCat
911022861, 879468751

Lists containing this Book

History

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July 18, 2019 Created by Clean Up Bot Imported from marc_openlibraries_sanfranciscopubliclibrary MARC record.