Growth Hacker Marketing
a primer on the future of PR, marketing, and advertising
by Ryan Holiday
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"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants"--
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising [Paperback] [Oct 02, 2014] Ryan Holiday
Oct 02, 2014, Profile Books, imusti
paperback
1781254362 9781781254363
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Growth Hacker Marketing: a primer on the future of PR, marketing, and advertising
2014, Portfolio
in English
- Expanded edition.
1591847389 9781591847380
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Book Details
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Various printings.
Includes bibliographic references.
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