Divided by into sections by decades, this book explores the legendary campaigns and brands of advertising's modern history, with specific anecdotes and comments on the importance on various campaigns. It includes the picture of the camel that originated the Camel package, and the first Coca Cola ad.
Previews available in: English
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{{cite book|author1=Stephane Pincas |author2=Marc Loiseau |date=Aug 01, 2008 |title=A History of Advertising |url=https://archive.org/details/historyofadverti0000pinc |publisher=TASCHEN |isbn=978-3-8365-0212-2 |oclc=191754780 |ol=26766085M}}