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Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.
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Previews available in: English
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Competing Against Luck
2016, HarperBusiness, Harper Business, HarperBusiness, an imprint of HarperCollins Publishers
in English
0062435612 9780062435613
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